How heartening to see the reaction from established sports personalities to the appalling remarks made by Gray and Keys regarding Sian Massey. Kenny Dalglish and Rio Ferdinand we are grateful to you both for voicing your support for her and your disgust at the two commentators’ attitudes.
But let’s not forget that the ubiquitous and rampant sexism within the field of sports is going to take more than this event to break down. I‘m still waiting for a response to a letter I wrote to the BBC regarding their patronising and pathetic attempt to feature women’s sport in the Sports Personality of the Year programme before Christmas. A 40 second slot devoted to women’s sport under the title ‘girl power’, within a two hour programme. No mention of our successful Cricket, Rugby, Football or Hockey teams; language such as ‘golden girls’ being bandied about. The BBC has as much to answer for as Sky does. And it seems to be having some trouble in coming up with a response.
Sky should sack both Keys and Gray for their insults to women. If it has any business sense – not to mention ethical and cultural sense – then it will . But we need to look much deeper at the attitudes we have to women and sport and address them head on. This means giving girls every opportunity to take part, to celebrate their role models (and know who they are), and to be allowed to compete and be rewarded in the same way that boys and men are. This means taking to task the boardroom culture which dominates sport and getting more women in top positions. And it means that we finally need to wake up to the fact that women are informed and engaged consumers of sport in all its forms.