We all know that England play Germany in the Euro 2009 final later today (BBC2 / BBC sport online and BBC Five Live extra , 5pm kick off )
The media coverage of this tournament started off as almost non-existent but over the last week it has been excellent. This is a fantastic opportunity to remind the media that we want to see, hear and watch coverage of women’s sport at all times and not just in these exceptional circumstances.
Here are some actions you can take today
1. Click through the web links about tonight’s game – do it as many times as you can. The stats on number of hits will be analysed and do make a difference
2. Watch/listen to the game and at half time use as much electricity as you can. Surges (even small increases) in electricity use at intervals during broadcasts are used as indicators of number of viewers/listeners.
3. Email or text your support for the coverage
For example – thank you for your coverage of the England women’s team – it’s been great being able to watch it with my daughter / it’s been great to be able to see both England teams doing so well
BBC feedback page is here
Text Five Live on 85058
And finally if any of you watched the England men on ITV last night and were just as incensed as me at their jurassically dated commentary then you might want to email them too. I just sent this:
I’ve been meaning to email you for some time with regard to your football coverage.
I am a life long Arsenal season ticket holder, I travel home and away to watch them and I have watched England on a number of occasions. I am also a woman. Could you please brief your commentators that women follow and (as the BBC will be showing later) play football. Women have always watched and played football but I find it particularly astonishing that in 2009 I have to listen to Clive Tyldesley talking about 20,000 Englishmen travelling to South Africa. It’s outdated and factually incorrect. I’ve also had to explain to my daughter why Andy Townsend in a recent interview suggested that only if Coleen had a boy would Wayne Rooney need to worry about his offspring’s football affiliation.
If you want your football coverage to look half decent and relevant you might want a more sophisticated approach to your audience.