GIRLATION – YOU HAVE GOT TO BE KIDDING ME! By Lucy Lawrence

What is wrong with this picture? A young girl (age indeterminable – but under 18) steps out on to the red carpet. As the flashbulbs of the waiting paparazzi fire up into a strobe-like frenzy, this little girl, short-skirted, glittering and fully made-up, totters up the steps to the event entrance in the ill-fitting skyscraper heels bought especially for this moment. She smiles coyly and waves at the photographers before disappearing inside. “So this is what it’s like to be famous,” she thinks.

So is there anything wrong with this picture? I think so. Because this girl is not famous. She is not Miley Cyrus or Rihanna at an award ceremony or charity gala. She is not an actress or musician or writer or scientist or sportswoman. She is just a girl who thinks it would be cool to be famous. A girl who knows nothing of the reality of becoming famous, of the work it takes to get there and the talent that is (or certainly used to be) required.

This little girl could be, for example, a visitor to an event being run by a set-up called U4U (www.u4uk.co.uk) at London’s NATURAL HISTORY MUSEUM, appropriately and ridiculously called GIRLATION. The good people at U4U say this seemingly pointless and shallow event is a ‘funky, fun & interactive conference for young ladies’. Girlation will ‘educate, inform and inspire’ and here’s how…

STAR TREATMENT – Your 11-18 year olds will be EDUCATED in the mysterious ways of the red carpet. Er, they will be faced with imitation paparazzi and a hot pink (natch) carpet at the entrance

FREE PAMPERING – The girls will INFORMED about the necessity to look good at all times by being able to experience massages, manicures and, of course, the ubiquitous makeovers

TEMPTING INDULGENCES – Your daughters can then be INSPIRED to spend their money in booths stuffed full of cupcakes and chocolates. Those watching their figures can splash the cash at the branded fashion concessions.

And we are promised EDUCATIONAL EXPERIENCES. What might these be? Er, a high heel boot camp? Apparently it explores positive development. Come again? Is aspiring to be able to walk in high heels a positive thing? Should it even be an aspiration at all? WHO ARE THESE PEOPLE AND ARE THEY MAD?!

Well according to the website, which it has to be said is very light on detail, U4U ‘supports young ladies in becoming good citizens today and positive leaders tomorrow through weekly meetings, activities, mentoring, professional coaching & small business projects’.

Sadly there is no more information on who these people are, where these meetings are held and/or what qualifications they have to be running youth groups – if indeed they are.

Suspicious? Yes, a tad. Especially as their unvalidated and outrageous claims continue:

* society values the attributes of U4U members

* university admissions will recognise them as assets to their programs

* employers will have confidence in their leadership, resourcefulness & professional skills

* government organisations will recognise & reward U4U members as positive contributors

* parents discover a solution that meets their daughters [sic] needs: offering support they might not be able to give; helping their daughters navigate through the difficult teenage years; connecting their daughter with good friends & facilitating good choices

Er, never heard of them. Sorry. No words in English are more brilliantly self-explanatory than synonyms for lack of meaning and substance. When I visit the U4U website and read about all the ‘wonderfulness’ that GIRLATION will offer, these are the words which run through my mind. I find myself thinking of gems such as absurdity; inanity and gibberish. Balderdash; tommyrot and drivel. What about blether; blather and blah-blah, not forgetting flapdoodle; flimflam and poppycock. But the claims being made about this event are far more than simple twaddle. It is insidious and cynical; exploitative and dishonest. Shame on the Natural History Museum. Shame on U4U.

Lucy Lawrence

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2 responses to “GIRLATION – YOU HAVE GOT TO BE KIDDING ME! By Lucy Lawrence

  1. Gosh I can’t believe that a reputable organisation such as the national history museum is hosting such rubbish!

  2. Very good point, Kate.

    Perhaps we should engage with them and find out? Whilstb offering of course to publish all our findings…

    Meanwhile! fun news from the states. Worth checking out UK branches of Toys R Us to see if this lot start being sold here:

    (In brief: boardgames… for girls! Because, er, of course, the originals were… for boys, apparently? although no one told me that in my house. Clearly someone should have told us sooner)

    http://contexts.org/socimages/2009/05/14/girls-verions-of-board-games

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